Privacy policy

Last Updated: 10th June 2026

1. Introduction

Welcome to Elara London. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, transfer, store and protect your personal information when you:

  • Visit our website;
  • Purchase products from us;
  • Contact our customer support team;
  • Interact with us through social media, advertisements or promotions.

This Privacy Policy has been prepared in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation. By using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Elara London operates through business entities registered in the United Kingdom and Pakistan.

United Kingdom:
Elara London UK Ltd
Company Number: 16261200
Registered Address: Oak Drive M34 2JR, Greater Manchester, United Kingdom

Pakistan:
Elara London Pakistan
Registered Address: Shop No. 28 Babar Market, New Anarkali, Lahore Pakistan

For customers located in the United Kingdom and Europe, Elara London UK Ltd acts as the primary data controller. For privacy-related enquiries, please contact: info@shopelaralondon.com

3. Personal Information We Collect

We may collect and process the following categories of personal information:

Identity Information

  • Full name, title, username, and account credentials.

Contact Information

  • Email address, telephone number, billing address, and shipping address.

Order Information

  • Products purchased, order history, delivery preferences, and returns/refund information.

Payment Information

Payments are processed securely through third-party payment providers. Depending on your payment method, payment processors may collect cardholder name, card details, billing details, and transaction histories. We do not store complete payment card numbers.

Technical Information

  • IP address, browser type, device information, operating system, time zone, language settings, usage metrics, and referral sources.

Marketing Information

  • Newsletter subscriptions, marketing preferences, campaign responses, and digital advertisement engagement data.

Customer Support Information

  • Customer enquiries, complaint records, chat communications, and linked social media interactions.

4. How We Collect Information

Directly From You

  • Collected when you place an order, create an account, subscribe to newsletters, or reach out to customer support.

Automatically

  • Acquired through cookies, web beacons, tracking pixels, and performance analytics tools.

From Third Parties

  • Received via secure payment pathways, logistics/delivery partners, marketing automation suites, data analytics vendors, social networks, and fraud prevention registries.

5. How We Use Your Personal Information

We use personal information for the following purposes:

  • Order Processing: Fulfil transactions, clear payments, arrange transit courier routing, resolve returns, and supply automated status notifications.
  • Customer Service: Address product enquiries, log complaints, and supply ongoing support.
  • Website Administration: Preserve structural performance, trace technical glitches, and block technical system misuse.
  • Business Operations: Balance stock logs, supervise factory tailoring output, oversee premium quality metrics, and manage core internal accounts.
  • Marketing: Serve promotional selections, publish upcoming product launches, and customize user advertising profiles.
  • Security and Fraud Prevention: Verify checkouts, detect electronic crime, and lock down asset security frameworks.
  • Legal Compliance: Adhere to tax bookkeeping standards, state audits, and lawful processing mandates.

6. Legal Basis for Processing

Where UK GDPR applies, processing rests on these regulatory pillars:

  • Contract: Executing product distributions and processing order criteria.
  • Legitimate Interests: Supporting company accounting, styling service improvements, resolving queries, and managing network defense profiles.
  • Consent: Opting into promotional newsletters, marketing pixels, and secondary browser analytical scripts.
  • Legal Obligations: Fulfilling regional business taxes, customs filings, or fiscal requirements.

7. Sharing Your Personal Information

We may clear safe information access vectors to the following entities:

  • Service Providers: Hosting companies, our e-commerce pipeline (Shopify), checkout processing houses, dynamic courier agents, automated newsletter suites, and tracking data suites.
  • Professional Advisers: Certified public accountants, external auditors, corporate legal counsel, and asset insurance providers.
  • Government Authorities: Executed only where statutory law or tax compliance leaves no option.
  • Business Transfers: Relevant if Elara London undertakes structural adjustments, merges, or settles a corporate brand transaction.

We do not sell your personal information under any circumstances.

8. International Data Transfers

As an international business operating across both the United Kingdom and Pakistan, certain operational workflows require cross-border administrative management by verified team members in Pakistan. Data handling pipelines touch assets in the UK, PK, EEA, USA, Canada, and Australia.

To guard international data packets, we employ rigorous security fences, including formal Data Processing Agreements, International Data Transfer Agreements (IDTAs), UK-approved contractual guidelines, technical encryption, and strict data-access restrictions.

9. Marketing Communications

Upon subscribing, you may receive promotional updates regarding seasonal style collections, upcoming item launches, special promotional vouchers, and editorial fashion coverage. You can drop off this contact list anytime by hitting the "Unsubscribe" footer link in our emails or by messaging customer support. Standard transactional notifications (like purchase tracking codes) will continue regardless of marketing opt-outs.

10. Social Media and Advertising

Our theme coordinates with advanced consumer tracking networks including Google Analytics, Google Ads, Meta (Facebook/Instagram), TikTok, Pinterest, and native Shopify Analytics frameworks. These scripts analyze visitor behavior patterns to display relevant marketing ads across various channels. You can adjust your profile options via the privacy settings of these independent third-party platforms.

11. Cookies

Our digital shop runs on standard browser cookie files to stabilize fundamental workflows, save user configurations, log store performance metrics, and drive promotional ad targets. They fall into the following classes:

  • Strictly Necessary: Non-negotiable assets required to manage your shopping cart and browse secure checkout gates.
  • Functional: Remember language variables, region changes, and user profile inputs.
  • Analytics: Aggregate performance tracking data to identify traffic bottlenecks.
  • Marketing: Serve targeted advertisements based on browsing history.

12. Data Retention

We keep consumer profiles only for the minimum durations demanded by active operations:

  • Customer Orders: Stored safely for up to 7 years to satisfy regional corporate bookkeeping and revenue laws.
  • Customer Accounts: Kept active until a user formally requests an account closure or after a prolonged period of profile inactivity.
  • Marketing Records: Preserved until explicit permission is revoked or contact vectors expire.
  • Customer Support Logs: Maintained for the time required to clear claims histories or resolve unresolved conflicts.

13. Security

We deploy industry-standard technical defenses to secure your information assets. This includes active Secure Sockets Layer (SSL) connection encryption, Level-1 PCI-compliant billing pathways, strict database access restrictions, password protection requirements, and formal employee data handling parameters. However, please note that no method of transmission over the internet can be guaranteed as completely secure.

14. Automated Decision-Making and Fraud Screening

Our platform utilizes advanced payment screening automation via Shopify's native anti-fraud algorithms to evaluate incoming orders for potential chargeback risks or illegal card usage. These system scans are intended to protect our customers and our business assets from electronic crime, and they do not execute independent legal or significantly restrictive profiling actions.

15. Your Rights

Depending on your location, you may hold distinct privacy rights under regional data protection laws, including the right to:

  • Access: Obtain a complete copy of all your archived personal information records.
  • Rectification: Correct any flawed or missing contact information entries.
  • Erasure: Request the total deletion of your information from our active databases.
  • Restriction/Objection: Halt or limit specific processing methods or data use pipelines.
  • Data Portability: Secure an electronic file containing your data in a portable format.
  • Withdraw Consent: Revoke ongoing marketing or optional tracking permissions at any time.

To issue a formal privacy data request, please contact us directly at: privacy@elaralondon.com

16. Children’s Privacy

Our online storefront and digital media assets are strictly intended for adults and individuals over the age of 16. We do not deliberately gather information from children. If we discover a child's info has been logged inadvertently without verified parental authorization, we will purge those files immediately from our servers.

17. Third-Party Links

Our website may feature hyperlinked connections to external platforms or digital services. Elara London cannot oversee or accept liability for the data safety methods or content parameters of external domains. We advise checking their privacy policies independently before submitting details.

18. Complaints

If you have concerns about our information handling workflows, we kindly request that you message our team first so we can address your concerns directly. For UK customers, you also maintain the right to submit a formal report to the relevant supervisory authority at any time:

Information Commissioner’s Office (ICO)
Website: ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

19. Changes to this Privacy Policy

We may periodically modify this Privacy Policy statement to stay aligned with evolving regulatory legislation, technology modifications, or shifting retail frameworks. Updates will become active immediately once published on this page, and the "Last Updated" date will change accordingly.

20. Contact Us

For any questions regarding this Privacy Policy statement or to review your archived information, please reach out to our administration:

Elara London Limited
Company Number: 16261200

Primary Email: info@shopelaralondon.com
Support Email: customersupport@shopelaralondon.com

United Kingdom Office: Oak Drive M34 2JR, Greater Manchester, United Kingdom
Pakistan Office: Shop No. 28 Babar Market, New Anarkali, Lahore Pakistan